I need to be able to answer yes to most of these questions before I follow people on social media.
Do I know you?
Have we actually met?
Do I like you?
Do we have friends in common?
Do I like our common friends?
Do you post very often?
Do you amuse/inform/educate?
Do you give a glimpse of your real life, or is it carefully crafted to instill insecurity and FOMO?
Do I care about this cause/charity/business?
Is this the only way I can keep up with this cause/charity/business?
Am I irritated af?